Brits want to freeze and relieve their lives' magical moments, including their first kiss, landing their dream job and getting the keys to their first home. Other key moments include holding their child for the first time, a magical Christmas morning from their childhood and hearing an ice cream van on a summer's day.


A poll of 2,000 adults found a wistful 55% admit to reminiscing about the past up to four times a week. More than half of those polled (57%) said they feel most nostalgic when looking back at moments like these, while 29% even regularly revisit old photos or videos to help relive treasured memories.


The research was commissioned by Tesco Mobile, which encouraged the public to focus on meaningful moments by bringing a frozen van to King's Cross to hand out complimentary frozen yogurts to passers-by.


Laura Joseph, chief customer officer at the phone provider, who hopes the frozen treats will also help lift the spirits of the public, said: "There are certain moments in time we would love to savour for a little longer.


"It lets us hold onto the feelings we felt at the time as well as preserving the emotion and magic of memories we never want to forget."


The study, carried out via OnePoll, also found that when respondents were asked about freezing a current moment in time, 26% would like to bottle up a special personal experience, while for 43%, stability and certainty in everyday costs is 'very important' to them.


Exactly half say the stability helps them manage their household finances and 48% claim it reduces stress about unexpected expenses.



The spokesperson for Tesco Mobile, which is freezing Clubcard members' basic monthly price for the duration of their minimum contract, added: "The research shows people aren't just nostalgic for special moments, but for a time when everyday costs felt more predictable.


"With many wishing they could freeze prices as well as memories, it's clear that stability plays a huge role in helping households feel more in control.


"So while we can't help people relive their first kiss or childhood Christmas morning, we can help freeze their monthly bills.


"When costs are easier to manage, it can reduce stress and give people greater confidence in their daytoday finances."


1. Holding my child for the first time


2. A family gathering where everyone was still together


3. An unforgettable family holiday


4. My wedding day


5. A magical childhood Christmas morning


6. Getting the keys to my first home


7. A long summer's day playing outside until it got dark


8. A perfect day at the beach


9. When I passed my driving test


10. Watching my favourite band in concert


11. First kiss


12. The first time I got paid


13. When my favourite sports team had a big win


14. When a parent said "I'm proud of you"


15. A perfect date that felt like a film


16. The last time I belly laughed


17. A simple Sunday lunch at my grandparents' house


18. The last day of school/ sixth form


19. A lazy Saturday with no responsibilities


20. My graduation


21. Getting my dream job


22. A festival weekend with friends


23. A school trip


24. A big surprise birthday thrown for me


25. My favourite childhood birthday party


26. The first time I saw the sea


27. Hearing an ice cream van on a warm summer's day


28. First girls/ boys holiday


29. First day of university/ school


30. Securing a big money-saving deal

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